customer relations management

What is your understanding of CRM?  involves managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention and an organization's profitability vvideos about customer relations management. http://www.youtube.com/watch?v=w_bNBxJ75ME  http://www.youtube.com/watch?v=BMtv6sbmdLc&feature=related  Compare operational and analytical customer relationship management. Analytical customer relations management supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers The diagram below shows an example of analytical CRM  operational CRM supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers                                                                                         The diagram below shows an example of operational CRM Describe and differentiate the CRM technologies used by marketing departments and sales  departments Technology in marketing is used for the following purposes ¡Number of marketing campaigns  ¡New customer retention rates  ¡Number of responses by marketing campaign  ¡Number of purchases by marketing campaign Revenue generated by marketing campaign  ¡Customer retention rate Technology in crm    How could a sales department use operational CRM technologies? below are a number of ways which the sales department can use CRM techinology. ¡Number of prospective customers ¡Number of new customers ¡Number of retained customers ¡Number of open leads ¡Number of sales calls ¡Amount of new revenue ¡Amount of recurring revenue ¡Number of proposals given Describe business intelligence and its value to businesses Business intelligence (BI) – applications and technologies used to gather, provide access to, and analyze data and information to support decision-making efforts. Watch....importance of business intelligence video. http://www.youtube.com/watch?v=od2BlylNkBY . The problem associated with business  intelligent in most cases is too much poor information. in order to overcome this business should invest in quality data mining software and in rich data cleansing tools so that they may extract quality information. What are two possible outcomes a company could get from using data mining?                      A company can get two outcomes from data mining, pattens and relationships.                       Data Pattens